A Man on a Mission
Jamie Salvin, the founder of Dilution, has always been mindful of his health, particularly as a lifelong sufferer of eczema and asthma. He discovered that cutting chemicals from his life drastically improved his well-being. Unsatisfied with the cleaning products available in 2024, Jamie set out to create safer, natural alternatives that would benefit both his health and the environment. After experimenting with natural solutions, Dilution was born, aiming to offer eco-friendly cleaning products that are better for people and the planet. Jamie makes each batch by hand, at home, with love.
Clean and Green Innovation
At Dilution, we aim to transform the cleaning experience. Our first product, the Sweet Orange Surface Spray, uses natural ingredients like Sweet Orange, Coriander Seed Oil, Vetiver Oil, and Grapefruit Seed Extract to tackle dirt while providing a fresh scent. Every product is designed for performance and sustainability, using refillable bottles and recyclable packaging, because we believe in reducing waste and creating healthier homes.
The Future of Cleaning
As Dilution grows, Jamie remains focused on making natural cleaning products accessible to all. We're committed to sustainability and continue to create safe, effective products for a cleaner, healthier home. The journey has just begun, and we’re excited to lead the way in changing how people think about cleaning — one product at a time.